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How to Layer Guitars Like a Delicious Cake

This week I've been working on a 30-second track for a contest hosted by UniqueSound. A music supervisor at the ad agency TBWA will be taking a listen to each entry, and one person will win $200. The challenge is basically to write music that could be used in a commercial, with the following style guidelines: indie pop, dreamy, electro, and ambient. Oh, and the track also has to "start mind-blowing" and have an "emotional explosion" ending. Since there was no video element to this challenge, I just had to picture blobs of brain and heart flying everywhere to capture the feelings they suggested.

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